Repricing Strategies
What is a repricing strategy?
A repricing strategy is a set of rules that automatically adjusts your Amazon price based on what competitors are doing. Instead of manually checking and changing prices, the repricer does it for you every 5 minutes.
Which strategy should I choose?
Just starting out? → Beat Lowest or Match Lowest. Simple, effective, no configuration needed.
Want to win the Buy Box? → Beat Buy Box (basic) or Buy Box Targeting (Pro). These focus specifically on winning the Buy Box, not just being the cheapest.
Want maximum profit? → Profit Maximizer (Pro). Finds the highest price that keeps you competitive. You might win the Buy Box less often, but you'll make more per sale.
Have sales history and want the engine to optimize everything? → Optimal Profit (Pro). Picks the price that maximizes expected profit per day — balancing Buy Box win rate, margin, and demand.
Strategy Comparison
| Strategy | Tier | Goal | Aggressiveness | Best for |
|---|---|---|---|---|
| Beat Lowest | Basic | Win on price | High | Getting started, high competition |
| Match Lowest | Basic | Stay competitive | Medium | Avoiding price wars |
| Beat Buy Box | Basic | Win the Buy Box | High | Buy Box focused sellers |
| Auto Strategy | Basic | Automatic | Adaptive | Set and forget |
| Buy Box Targeting | PRO | Win + maximize | Smart | Serious sellers (recommended) |
| Profit Maximizer | PRO | Maximum profit | Conservative | Brand owners, low competition |
| Optimal Profit | PRO | Max profit/day | Data-driven | Sellers with sales history |
Learn more about each strategy
- Beat Lowest
- Match Lowest
- Beat Buy Box
- Auto Strategy
- Buy Box Targeting PRO
- Profit Maximizer PRO
- Optimal Profit PRO
Important: Every strategy uses floor and ceiling prices
No matter which strategy you choose, your floor price (minimum) and ceiling price (maximum) are always enforced. The strategy operates WITHIN those bounds. Learn more: Floor & Ceiling Prices