The right strategy for every product.

Some products need to win the Buy Box. Others need to maximize margin. Repricefy ships six strategies — and you mix them per product, per category, or across the whole catalog.

Beat Lowest & Match Lowest

Two basic strategies for getting started. Undercut the lowest competitor by a fixed amount, or match them exactly. Simple, effective, no tuning needed.

Beat Buy Box & Buy Box Targeting (Pro)

Beat Buy Box drops you under the current Buy Box price. Buy Box Targeting goes further — it learns the rotation pattern and finds the highest price you can hold the Buy Box at.

Profit Maximizer (Pro)

For brand owners and low-competition listings. Finds the highest price that still keeps you competitive, accepting a smaller Buy Box share in exchange for fatter margins per unit.

One strategy never fits a whole catalog

Assign different strategies to different products in seconds — and override any of them on a single SKU when the situation calls for it.

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